The part of the U.S. where I live was roused from its collective sleep in the wee hours of Friday’s pre-dawn morning by an earthquake that measured 5.2 on the Richter scale The Richter Magnitude Scale and lasted for more than 30 seconds. What was so different from this one and previous others was the intensity — and the fact that there was time to wonder whether it was going to stop, get worse or maybe even escalate into the “big one” that is long overdue here in the Midwest.
Month: October 2009
Still in the interest of trying to get something going from those of you who may be viewing out there, let’s approach the topic of careers and common sense. More specifically, I’m talking to parents, students, school-leavers, high school guidance counselors, dissatisfied employees and others facing a difficult career decision. I would like to hear …
Copywriting a very odd term; and there are quite a variety of jobs that it can pertain to, but the most common probably refers to someone who writes “copy” for an advertising agency. Generally, that’s not what I do, though I have written advertising copy. The term “copy” refers to the text as a design element, so I’m not much of a fan of the term – but there doesn’t seem to be a better one available at the moment. Usually, the people I work for just refer to me as “our writer” or “one of our writers,” which is just fine.
Marketing segmentation and positioning